Pre-Order The Brand New Jeremy Loops Album 'Critical As Water' Now

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Jeremy Loops has announced the release of his brand new album ‘Critical As Water’, out March 16th. The album is available for pre-order from today and includes an instant download of singles ‘Waves’ and ‘The Shore’, as well as first access to a 3rd track which drops on the 23rd of February, as part of the pre-order.

The follow up to his critically acclaimed debut - which won the MTV Africa Music Award for Best Pop & Alternative and named iTunes SA’s Album of the Year - is produced by Will Hicks (Ed Sheeran’s ‘Perfect’, Lilly Allen, Bastille), with additional production contributions by Jake Gosling (James Bay, The Libertines, Shawn Mendes).

‘Critical As Water’ is led by the single ‘Waves’, a woozy summer anthem that has garnered over 1 million streams since its recent release. The track quickly ascended Spotify’s Viral Charts in Australia, New Zealand, and Switzerland, and made key playlists like Spotify’s Weekly Buzz and Left of Centre playlists. The beautiful surf inspired video for ‘Waves’ has acclaimed filmmaker Casey Neistat describe it as having an ‘incredible music video’, with its visuals filmed in Mozambique where Jeremy is seen surfing crystal clear blue waters alongside whales in a tropical paradise.

The theme of water runs deep through the album. Where ‘Waves’ is breezy and light, ‘Underwater Blues’ speaks to the weightlessness of insomnia in a hyper-connected always-on world, rewarded only by the release of sleep - a sort of deep submergence. ‘The Shore’, closer to a crash on the rocks than a docking in the harbour, speaks to social tensions of the times we live in, where failure to act and resist will sink us all.

More urgent still is the real water crisis in Cape Town, Jeremy’s hometown. On course to be the first major city in the world to run out of, water, taps to homes will be turned off on 22 April 2018, in an environmental crisis that sees the devastating effects of political mismanagement, unsustainable consumption, and rapidly changing climates coming to a heed. And so, when these themes come up on songs like ‘Flash Floods’ and a hauntingly beautiful ballad called ‘Vultures’, a more terrifying or apt backdrop to the album’s release cannot be conceived.

Speaking on the music’s themes, Jeremy explains how the restorative power of water-fuelled the album. “I grew frustrated trying to force the music because I knew the album was due, but one night after an incredible surf, I got home, picked up my guitar, and wrote ‘Waves’. Coincidence or not, I became deliberate about scheduling time in the ocean as a means to writing the album and the songs just kept coming,” explains Loops. He concludes, saying that “it isn’t all doom and gloom. If anything, this is the most beautiful piece of music I’ve ever made and it’s warm and lush, but the joyful highs are tempered by the real urgency of the problems the world is facing. Times are always changing. We all have the innate ability to flow like water to adapt to it. I like that about life, and I especially like how that comes across on this album. It feels wonderfully rounded.”

In support of the album release, Jeremy will be performing a select number of shows in KZN, Gauteng and the Cape in March. The highlight for Gauteng fans is the second season of Large On The Lawn launching with Loops hosting a special concert at Marks Park in Emmarentia on Saturday, March 10th.

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Dates are as follows and tickets, available from jeremyloops.com/#tour

Fri, 9 March: Marriott Ballito Beats, Ballito, KZN
Sat, 10 March: Large On The Lawn, Marks Park, Joburg
Sun, 11 March: Park Acoustics, Pretoria
Sun, 18 March: Kirstenbosch Botanical Garden, Cape Town

Pre-order the new Jeremy Loops album ‘Critical As Water’ now from smarturl.it/JeremyLoopsCriticalW


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