PHFAT & Mac Motel
Photo by Jono
'Keep You Safe.' is the latest nostalgic love jam, brought to you by PHAT and Mac Motel, who together with Rob Smith teamed up to launch this quirky mellow styling video that counters PHAT's usual dark presence and sound, releasing the video's ambiguities that will run amok in viewers' minds.
“It’s kind of an ode to all my high school crushes, you know? Like an ode to making mixtapes, and buying two tickets to a dance, and playing out whole lifetimes in your head while you daydream in maths class,” says the rapper. “There’s also an elusiveness to that high school crush and a loss of naivety that happens as a person works through it and grows up. I wanted to capture all of that.”
“I’ve been working on really smooth hip hop joints on the sly since about 2012; really just for me to listen to,” says beat maker Mac Motel, also better known for his darker work with Sedge Warbler and Dank. “I showed some of it to Mike and it was obvious that he’d been repressing some of his own inclinations to make some more mellow stuff. It was new territory for both of us sonically but it just felt like a rad match.”
Watch 'Keep You Safe' by PHFAT & Mac Motel below!
Director Rob Smith kick-started his career directing 'Stereo Kids' for The Plastics in 2012. He took a three-year hiatus from music videos to establish himself as one of South Africa’s top advertising directors, winning 25 awards around the world. When he heard that PHFAT was sitting on fresh content, he jumped at the opportunity to return to his roots and indulge his quirkier side - an opportunity only a phone call away thanks to being the rapper’s high school cohort.
Velocity Films produced 'Keep Me Safe', which was shot by Pierre De Villiers and edited by Rob with Paul Speirs at New Creation Collective.
'Keep You Safe' by PHFAT & Mac Motel:
* Keep You Safe will be on iTunes soon.
**Keep You Safe was mastered by Ross Finck: FIN Mastering / Facebook