MTN BUSHFIRE 2020 THEME: THE JUNCTURE OF HUM

MTN BUSHFIRE 2020 THEME: THE JUNCTURE OF HUM

MTN BUSHFIRE 2020 THEME: THE JUNCTURE OF HUM

By Press Release / News / Wednesday, 09 October 2019 10:28

MTN Bushfire is more than simply a music festival. As one of Africa’s largest and most inclusive festivals of music and the arts, MTN Bushfire has earned its global reputation as a distinctly African, yet globally-infused world-class festival experience.

The conscious atmosphere of diversity and tolerance at MTN Bushfire encourages a collective contribution towards positive social change through the festival’s inspiring call to action, #BRINGYOURFIRE. ‘Your fire’ is your energy, your spirit, your passion and your drive to make a difference.

With approximately 30,000 admissions from over 60 different countries, festival fans gather around the fire that brings the ideals of social inclusion, equality, environmental sustainability, and diversity to life.

Every year, MTN Bushfire accentuates key themes centred on #BRINGYOURFIRE and introduces innovative artwork which creatively mirrors the festival’s mandate.

Last year, we introduced The Moral Compass; the guiding light that has lead thousands of guests to the scenic Malkerns Valley since the first festival in 2007. The concept of The Moral Compass also reflects the spiritual and ethical journey that many MTN Bushfire guests experience throughout the festival weekend.

In 2020, we honour the unique, positive and intangible energy that manifests during MTN Bushfire, best described by Festival Director Jiggs Thorne as The Juncture of Hum, “The Juncture of Hum poetically illustrates the sound of the spirit created at the confluence of people, cultures, and their stories. It is festival energy born out of the celebration of harmony in contrast and is the ultimate gift of the MTN Bushfire experience.

This sound of spirit flows like energy itself, stirring an internal longing for unity in diversity throughout the festival and beyond it. It transforms us, brings us closer to ourselves and reminds us of the magic in harmony.”

MTN Bushfire is a necessary reflection of the world we should be living in; a world that embraces all our differences and diverse, colourful cultures. The Juncture of Hum echoes the powerful future we can create when people equally experience the joy of humanity.

These positive vibrations start as ripples within the local community and become waves that grow as they carry guests home, and which, we believe, can ultimately create a global movement.

MTN Bushfire has always been committed to this ethic and has worked with the local Eswatini community for over a decade. As a proud and positive enabler of social change, #BRINGYOURFIRE ripples through the local community, with a significant percentage of profits from MTN Bushfire tickets and merchandise sales going to support local charities including Young Heroes, an initiative that supports over 1,000 AIDS orphans, as well as BoMake Rural Projects which assists women and their communities through social upliftment programmes.

The Juncture of Hum is the inspiration for the MTN Bushfire 2020 logo, look and feel, and merchandise branding.

To be a part of this unique experience, festival fans can purchase their Phase 1 tickets from the MTN Bushfire website. bush-fire.com

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