Serenity Unveils Video for New Single 'Goddess'

Serenity Unveils Video for New Single 'Goddess'

Serenity Unveils Video for New Single 'Goddess'

By Press Release / Off The Press / Thursday, 26 September 2019 09:36

Johannesburg based singer-songwriter Serenity has released the video for 'Goddess', the first track released off her upcoming 6 track EP called: 'Undiscovered - The Re-Write'. She has been working in collaboration with Crighton Goodwill from Goodnoise Productions and Kyle Hoskins, a talented local songwriter and artist. Serenity describes the EP as a coming of age story that takes you on a journey through the highs and the lows that life has to offer. The 24-year-old singer says she is excited about this release and she has big plans for her new music.

Goddess is an anthemic song with a strong beat and message of self-love and self-worth, as well as an all-round feel-good vibe. Serenity's smooth and sultry vocals shine throughout, and you can expect a few goosebumps moments.

Watch the video below!

Serenity reflects on the meaning behind the track, “Someone recently asked me who I wrote this song for, and she was implying that it had something to do with a guy. The simple answer is, I wrote it for me, and people like me. It's for anyone who needs a reminder that you're not awesome because you're in a relationship or because someone else tells you you're awesome... you're awesome because of all the things that make you who you are. If people could see themselves through other people's eyes, they'd know just how incredible they are and I guess in a way, that's what I hope Goddess will help with.”

She goes onto comment on the inspiration for the video, “I wanted to represent as many different "goddesses" as I could with this. It was important for me that the video show people that you don't have to wear certain clothes or look a certain way in order to be special or have worth. I wrote Goddess about inner beauty and worth, so I didn't want to have yet another video with girls being sexualized or objectified for the enjoyment of men. I wanted it to be more of a Girl Gaze vibe with a supportive and empowering atmosphere. The result was that you get to see a group of women who are all beautiful in their own way embracing who they are and embracing their inner Goddess. My favourite thing about the video is honestly seeing my mom and my friends having fun and being badass babes. You can see their confidence, and I think that's a beautiful thing.” 

'Goddess' is available on all digital platforms

Follow Serenity: Facebook | Twitter | Instagram

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