Johannesburg, 4 September 2026: The Firs in Rosebank will welcome whisky enthusiasts on Friday, 18 September 2026, for an evening of tastings, discovery and a chance to meet representatives behind some of the participating labels. Held in collaboration with Whisky Brother & Co, The Whisky Experience will feature more than 30 whisky brands, giving guests three hours to explore exceptional pours and discover new favourites from 6 to 9 PM.

Guests will be able to make their way between curated tasting stations throughout The Firs, sampling a diverse selection that ranges from premium and rare expressions to whiskies produced by independent craft distillers. Brand representatives will be on hand to share the stories, craftsmanship, and characteristics behind the different expressions, making the evening equally suited to seasoned whisky enthusiasts and those keen to learn more.

A Whisky Journey in the Heart of Rosebank

Whisky Brother & Co, which began as a passion-driven whisky blog in 2012, has since grown into an internationally recognised specialist retailer, event organiser and whisky community. Its accolades include being named both Best Single Outlet Whisky Retailer in the World and, subsequently, Best Multiple Outlet Whisky Retailer in the World at the Icons of Whisky Awards.

Alongside the main Whisky Experience, invited guests will have access to an exclusive VIP Lounge in The Atrium, adjacent to The Grillhouse. Here, a specially curated collection of exceptional whisky expressions will be available to taste in a more intimate setting, complemented by light meals and hospitality.

“The Firs has always been about creating distinctive experiences that complement the energy and sophistication of Rosebank,” says Annah Sekome, Centre Marketing Manager at The Firs. “This evening gives us an opportunity to bring people together around discovery, craftsmanship and a shared appreciation for whisky, while introducing guests to some truly exceptional brands and expressions.”

Guests can secure their tickets via Whisky Brother & Co.

To find out more about The Firs and its upcoming events, visit The Firs website or connect with the centre on Instagram.

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