Umhlanga, 13 May 2026: The long-awaited arrival of the internationally acclaimed Museum of Illusions Durban at Gateway Theatre of Shopping drew massive crowds, as locals turned out in numbers to explore the attraction’s first-ever KwaZulu-Natal location. Families, groups of friends, influencers and adventure seekers filled the venue from opening day, eager to immerse themselves in an interactive world designed to challenge perception and reality. Long queues and a wave of online reactions quickly showed that Durban had enthusiastically embraced the experience.

Already a global phenomenon with locations in cities including Madrid, Paris, Amsterdam, New York and Dubai, the Durban opening marks another major milestone in the brand’s expansion across Africa. With successful museums already operating in Johannesburg and Cape Town, the Durban location further cements South Africa as a key destination in the Museum of Illusions’ global network.

From defying gravity in the Tilted Room to multiplying themselves in the Cloning Table and stepping into the hypnotic Infinity Room, visitors fully embraced the hands-on nature of the experience. Forget quiet museum rules, this is a space built for play, curiosity and unforgettable moments.

“The response from Durban has exceeded all expectations,” says Mark Collie, owner of Museum of Illusions South Africa. “From the moment we opened our doors, the energy has been incredible. Seeing families, friends and visitors of all ages engage with the exhibits, laugh, learn and share the experience together is exactly what the Museum of Illusions is all about. Durban has truly embraced us, and we’re excited to become part of the city’s entertainment landscape.”

Built around its signature “edutainment” philosophy, the museum blends science, art and immersive entertainment in a way that appeals to both kids and the young-at-heart. Whether it’s a family outing, a memorable date, a team-building activity or simply content worth sharing, the Museum of Illusions offers an experience designed to challenge perception and spark curiosity.

With an incredible opening weekend setting the tone, the Museum of Illusions Durban is set to become one of the city’s must-visit attractions.

The Museum of Illusions Durban is open 7 days a week, Mondays to Thursdays from 9 am - 8 pm, Fridays & Saturdays from 9 am - 10 pm and Sundays and Public Holidays from 9 am - 7 pm. Tickets are available online and at the door, although advance booking is recommended. The Museum also caters for birthdays, school trips, corporate events and group experiences.

For more information, visit the website moidurban.co.za or follow the Museum on social media  instagram.com.

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