Johannesburg, 24 October 2025:  Fashion meets philanthropy this October as Vintage with Love brings its popular annual “Big Sale” to SOOK Mall of Africa, opposite Yuppiechef. The celebrated non-profit organisation, known for turning pre-loved fashion into powerful charitable giving, will be open from Thursday, 23 to Sunda,y 26 October from 9 AM – 8 PM daily. Shoppers are invited to browse designer treasures while helping transform children’s lives through literacy.

A Shopping Event With Heart

Vintage with Love has grown into one of South Africa’s most inspiring charitable fashion movements, combining sustainability, community and creativity in one. The annual “Big Sale” offers a carefully curated selection of gently worn, high-end clothing and accessories, donated by style-conscious South Africans and sold to raise funds for literacy initiatives across the country.

“There is nothing quite like the buzz of the Big Sale weekend, rails full of fashion, shoppers hunting for their favourite brands, and the knowledge that every purchase makes a difference. It is fashion with real heart and one of the true highlights in our Vintage with Love diary,” says Managing Director, Tracey van Gass.

“We are always looking for fresh, meaningful ways to enhance the Mall of Africa shopping experience,” says Yasmeen Lorgat, General Manager at Mall of Africa. “Hosting Vintage with Love reflects our commitment to innovation and to bringing unique finds to our shoppers. It’s an opportunity to discover sought-after treasures that you simply won’t find anywhere else.” 

Expanding on this further, she adds: “This also aligns with our commitment to meaningful community impact and conscious consumerism. Circular fashion is reshaping how we think about style and sustainability, and this initiative allows shoppers to be part of that positive change. It’s fashion with heart, giving beautiful garments a second life while supporting causes that uplift others.”

Fashion That Gives Back

Founded in 2013 by Leigh Ord and Jacquie Myburgh Chemaly, Vintage with Love has built a remarkable legacy of generosity, channelling millions of rands into literacy charities over the past 12 years. What began as a simple idea to sell quality preloved clothing for a cause has evolved into a national movement driven by thousands of donors, volunteers, and shoppers who believe that fashion can create meaningful change.

Shoppers at the Mall of Africa can look forward to uncovering unique pieces, luxury labels and timeless staples, all while supporting a cause that opens doors for children through education.

For more information about The Vintage with Love sale and to stay updated on the latest announcements and sneak peeks of the garments on offer, visit vintagewithlove.co.za and @vintagewithlovesa on Instagram.

For regular updates on Mall of Africa, it’s stores and activations, follow the mall on social media at instagram.com or visit the mall’s website: mallofafrica.co.za.  

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*Currency in South African Rands (ZAR)