Prepare to be captivated by South African singer-songwriter Basson Laas as he unveils his newest single and music video, 'Worth Loving,' available on all platforms from Friday, July 19. This beautiful, heartfelt song, crafted with poetic lyrics and uplifting melodies, promises to resonate deeply with listeners and showcases Basson's unique ability to blend emotion with musicality. 

Basson Laas's Journey with 'Worth Loving'

"I wrote the first lyrics to this song down in my notebook in early 2011," Basson reveals. Over the years, 'Worth Loving' has morphed through various live performances, capturing audiences with its evolving charm. Deciding to record it as his first single after his debut EP in 2023, Basson, along with producer Werner Kahtz of Good Morning Sweet Songbird, embraced the song's rhythmic, feel-good nature, giving it a positive, Disney-like vibe.

A Song and Video Full of Joy

'Worth Loving' explores the emotional journey of feeling unappreciated and the subsequent conversation that aims to bring clarity and love. While fundamentally a love song, the accompanying music video takes a unique twist by showcasing the pure and joyful bond between a dog and its owner.

'Worth Loving' captures a moment where a friend might feel unappreciated or unloved by those around them. What follows is a two-way conversation that aims to clear the air and bring a fresh perspective. Essentially, it’s also a love song full of promises and the joy of being infatuated with someone. The music video had to reflect this jolly and exciting feel. Instead of depicting a love story between two people, we chose to portray the love between a dog and its owner. Fortunately, Jannes de Villiers from Moving North Media had just the right combination in mind, bringing in Marius and his good girl, Galadriel.

"Since I began performing full-time in mid-2022, this is the fifth song I've released to the world. My hope is that it travels a little further than previous projects and reaches an audience that connects with it both visually and lyrically."

"For independent artists like me, the real aim is to keep consistently releasing new songs over time, to the best of our ability, so that invitations to live performances keep rolling in. That’s where the passion lies, especially when performing with the band."

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