Johannesburg, 27 May 2026: Johannesburg’s Bedford Centre has ended its 100-year celebration of Bedfordview’s official naming. The week of events brought in large crowds, fostering family engagement and raising funds to benefit community-focused projects.

A Week of Celebration for Families

The activation opened in collaboration with the South African Cake Decorators Guild and Pick'n Pay, setting the tone for a vibrant start. Shoppers gathered to enjoy the cutting of a striking “100” letter cake, while children took part in complimentary cupcake decorating, adding colour and energy to the launch.

Throughout the celebration week, the Bedfordview Birthday Café transformed the Elegance Court into a lively café-style space where families could spend time together. Children enjoyed a range of hands-on activities, from decorating chocolate eggs into creative fondant designs to making mini pizzas with Pizza Perfect. The space was a hive of activity throughout the week, with a steady flow of families taking part in the experience.

Moment That Gave Back

Alongside the celebrations, the campaign has made a real difference to the area. A total of R8,770 was raised through entry fees, with all proceeds being donated to Better Bedfordview to support this organisation’s ongoing work in maintaining public spaces, strengthening safety initiatives and uplifting the area.

This builds on Bedford’s ongoing support of the organisation, with a monthly contribution of R25,000 towards initiatives that enhance the suburb for residents, businesses and visitors.

“This milestone was incredibly special for all of us,” says Linda Linnow, Centre Manager at Bedford Centre. “Bedfordview is a community with a rich history and a strong sense of connection. It was wonderful to see families come together to celebrate this moment, while also contributing to something that makes a real difference locally.”

As Bedfordview marks this milestone year, Bedford continues to play an active role in supporting and strengthening the community it serves.

For more information about the Bedford, tenants and promotions, visit Bedford’s website, bedfordcentre.com  or follow @bedfordcentre on social media for updates.

Your support makes stories like this possible!

Underground Press relies entirely on your generosity, enabling us to report on the entertainment industry, free of charge and independently. Your contribution ensures millions worldwide can continue to visit our site for amazing content from around the web.
*Currency in South African Rands (ZAR)