KwaZulu-Natal, 24 March 2025: Gateway Theatre of Shopping has once again cemented its reputation as a leader in retail marketing, winning three gold, six silver, and one bronze awards at the prestigious Footprint Marketing Awards. As the only centre in the province to win three gold awards, these accolades recognise Gateway’s ability to create standout experiential campaigns that captivate shoppers and enhance the retail experience.

Hosted annually by the South African Council of Shopping Centres, the Footprint Awards celebrate marketing excellence in the shopping centre industry. Gateway’s award-winning campaigns showcased its commitment to delivering entertainment-driven experiences that resonate with visitors.

Among the gold-winning initiatives was the A-MAZE-ING MAZE Experience, an imaginative, family-friendly activation that transformed the mall’s cinema level into an interactive wonderland for three months. With free entry, the space became a sought-after selfie spot and a hub for shared moments, leading to increased foot traffic, social media engagement, and higher retail spending.

Also securing a gold award was the gifting concierge, a first-of-its-kind service in South Africa, offering free year-round gift-wrapping for shoppers who met a minimum spend. Beyond adding convenience, the initiative raised over R400,000 for Reach for a Dream, helping to make dreams come true for children with life-threatening illnesses. The campaign’s seamless blend of customer service and corporate social responsibility set a new benchmark for shopper engagement.

Gateway’s third gold award recognised its Disney-inspired festive Lego activation, which turned the mall into a magical holiday destination. Held in collaboration with Lego, the activation delighted both local shoppers and holidaymakers, creating an immersive festive world that boosted visitor numbers and dwell time in the centre.

The centre’s silver awards honoured a wide range of campaigns, including Destination Fashion, aligned with the Hollywoodbets Durban July, and the Change in Action NPO Project, which supported 20 charities over four months. The Rugby World Cup pre-match events also stood out, drawing crowds for screenings and entertainment that significantly boosted tenant trade, particularly in the food court.

"We are incredibly humbled and honoured to have received these prestigious awards at the SACSC Footprint Marketing Awards," said Ayesha Sewbaran, Marketing Manager at Gateway. "Winning top honours in KZN and nationally means the world to our team. These accolades are a testament to the passion, creativity, and hard work that goes into every campaign we create. But, the real reward is seeing our shoppers engage with our initiatives, enjoy their experiences, and ultimately experience Gateway to its fullest," she added.

Gateway remains committed to curating innovative, entertainment-driven marketing that elevate the shopper experience and reinforce its status as KZN’s premier retail destination.

For further information and updates, go to the centre’s website or follow Gateway on Instagram.

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