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Ruff Majik Unleash Explosive New Single ‘Elektrik Ram’

| Music

‘Elektrik Ram’ is the new single and title track from South African stoner-rock reprobates Ruff Majik’s upcoming album.

By Underground Press

Published Friday, 27 January 2023 07:25

Vocalist and guitarist Johni Holiday’s quick stint in a mental wellness facility brought on the lyrics and structure of ‘Elektrik Ram’. “What started as a fun ditty, emulating the sound of Siamese Dream era Smashing Pumpkins, became a triumphant battle song chronicling the power of picking up where you left off and trying again.” Explains Johni.

He delves deeper into the message behind the song, “Conquering dependency on medication and machines (as a replacement for human contact) to step out victorious. It's a song about not letting go of rage but using it instead to break through the barriers of modern living.”

The first gasps of air this song took was a three-part harmony that Johni wrote using only his acoustic guitar and a tape recorder to lay down the ideas. From there it was presented to the other members of the band, with the idea of making a relentless juggernaut of a song. "It should sound like a swarm of bees, but with an uplifting crescendo," Johni said.

Lyrically, Holiday referenced the feeling of being incapacitated on a hospital bed and combined it with an allegory for oppressive and dogmatic religious views, to drive the point home that "fate will not grant you any favours, you must take them."

Updated on:
>> Wednesday, 01 February 2023 15:30

Rock, Ruff Majik, Stoner Rock


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About Ruff Majik

Ruff Majik was born in a small town in the middle of nowhere. In this small town, three friends found mutual ground in their love for epic riffs, fantasy and booze. They decided to take on the void, fill it with fuzz, and climb their way out of obscurity. Joining forces with new members to turn a once 3 piece into a 5 piece stoner rock juggernaut.
Fast-forward a few years and here we are - European tours have been played, festivals have been attended, and boy howdy - parties have been had. So come catch a show. Smoke spliff, obey the riff, and sing along to some melancholy songs.


Ruff Majik - Elektrik Ram

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